Convenience of packaged goods does not necessarily mean single-use servings, and it is not exclusively designed for people who are always on the move. Convenience can also be achieved by ensuring that your packaging allows your customers to use your product successfully without worrying about mess and waste.

Packaging designs have an impact on the convenience factor of a product. For instance, if you package your skincare products in pump bottles instead of tubes, it can affect the way your customers interact with the packaging.

Pump bottles make it easier to dispense lotions, which can make it a more convenient option than squeezing tubes. However, if your products are designed for people who are always on the go, packaging them in tubes would be more convenient to prevent spills from pump bottles.

Convenience When it Comes To Packaging

Today's consumers love the flexibility of carrying their favorite products with them anywhere, whether it's a road trip, potluck event, or just their backyard. The traditional "family" or "party" size bags of snacks for cookouts and events are becoming less popular.

Instead, consumers now prefer variety over quantity. They opt for snack-sized bags of chips and variety packs that offer a range of flavored snacks, enabling guests to choose the portion and flavor that suits them best. The products inside the bags are still the same; it's the packaging that's driving the shift.

Lightweight and portable snack options that are easy to pack and transport are also gaining popularity among consumers. Smaller or individual-sized packages provide them with more control over portion sizes and the freedom to choose from a range of options without committing to a large quantity of any one item.