LVMH uses cloud-based AI technologies as a part of its digital transformation strategies. The annual ICT spending of LVMH was estimated at $1.9 billion in 2022. A major share of this spending is earmarked for acquiring software, ICT services, and hardware from vendors. LVMH Moet Hennessy Louis Vuitton SE (LVMH) is a manufacturer and marketer of luxury goods. The company’s product portfolio comprises clothing, fashion and leather goods, wines and spirits, perfumes and cosmetics, jewelry, and watches. It also offers cruise services and runs select retail businesses under the DFS, La Grande Epicerie de Paris, Sephora, and Le Bon Marche Rive Gauche banners.

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LVMH has been involved in several strategic technology partnerships and collaborations, technology developments and roll outs over the past few years. For instance, LVMH’s Patou introduced AI-powered authentication in collaboration with Ordre, to add new capabilities in determining fakes using AI’s capabilities. Named as Authentique Verify, the solution provides unique digital IDs of physical luxury products using a smartphone, which allows consumers to simply scan the area of digital IDs with their phone to verify whether the product is original. Authentique’s digital IDs also offer extensive product specifications and sustainability information, warranty information as well as styling videos.