Social Media Security Market Analysis

From 2022 to 2030, the social media security market is anticipated to grow at a CAGR of 16.40%. By 2030, it is anticipated that the social media security market would be worth about USD 3863.45 million.

Drivers

Rising Need for Security across Media and Entertainment Industry to Boost Market Growth

The rising need for security across media and entertainment industry will boost market growth over the forecast period. Media and entertainment companies rely highly on social media platforms to engage followers, promote content, grow online communities, brand advertising and more. The use of social media makes it susceptible to potential threats such as targeted VIP threats, offensive or pirated content, online scams, and others, thus creating wider adoptability of social media security solutions.

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Opportunities

Increase in Stringent Government Regulations to offer Robust Opportunities

The increase in stringent government regulations or policies to reduce social media misuse will offer robust opportunities for the social media security market during the forecast period.

Restraints

Difficulties to Address Customer Requirements to act as Market Restraint

The difficulties to address customer requirement that keeps on varying from time and time may act as market restraint over the forecast period.

Challenges

Lack of Common Laws to act as Market Challenge

The lack of common laws across countries as well as cross-boundary location of servers coupled with risks associated with social engineering may act as market challenge over the forecast period.

Market Segmentation

The global social media security market is bifurcated based on organization size, deployment, security type, solution, and vertical.

By organization size, the SMEs will lead the market over the forecast period.

By deployment, the on-cloud segment will dominate the market over the forecast period.

By security type, the social media security market is segmented into web-based security, mobile application security, endpoint security, network security, and cloud security.

By solution, the social media security market is segmented into risk monitoring, advanced threat protection, data security, compliance, and others.

By vertical, the retail and ecommerce segment will spearhead the market over the forecast period.

Regional Analysis

North America to Remain Forerunner in Social Media Security Market

North America will remain forerunner in the social media security market over the forecast period. The presence of well-established economies like Canada and US, investments on RD of security solutions for safeguarding enterprise data, increasing adoption of social media platforms in enterprises for staying connected, government initiatives supporting the growth of SMEs, increase in the number of users for social media applications, the shift towards digital online platforms, the growing need for organizations in protecting their confidential data on social media platforms and monitoring their employee’s social media activity related to organizations, the high adoption of well-established social media platforms like YouTube, Instagram, Facebook, and others, as well its security solutions amid the US’s large enterprises have led to accepting advance security solutions in social media sites are adding to the global social media security market growth in the region.

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Key Players

Eminent market players profiled in the social media security market report include ZeroFOX. (US), RiskIQ (US), Sophos Ltd (UK), Trend Micro Inc. (Japan), Micro Focus (UK), Symantec Corporation (US), Broadcom (CA Technologies) (US), Centrify Corporation (US), Proofpoint (US), and SolarWinds Worldwide, LLC (US). The other players include LookingGlass Cyber Solutions, Inc. (US), Hootsuite Inc. (Canada), Digital Shadows Ltd (US), Centrify Corporation (US), and Social Sentinel, Inc. (US) among others.

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