The Global Augmented Reality and Virtual Reality Market research report added by Emergen Research is an extensive study of the industry and includes a study of several factors that impact the growth of the market. The report is formulated by taking into consideration the government policies, market landscape, technologies, market risks, opportunities, and challenges faced by the market. The report further analyzes historical data, current and future market trends, recent technological developments, key competitors, and regional bifurcation. The latest report is updated with the impact analysis of the current COVID-19 pandemic on the market. The rapidly changing dynamics of the market and current and future growth potential of the market are covered in the report. The report offers crucial information about the initial and future assessment of the impact of the COVID-19 crisis on the overall market.
The Global Augmented Reality (AR) and Virtual Reality (VR) market size is expected to reach USD 237.80 Billion at a steady revenue CAGR of 35% in 2028, according to the latest analysis by Emergen Research. Growing digitization, increasing investments in AR and VR markets, rising demand for AR and VR in retail and e-commerce sectors, and surge in adoption of head-mounted displays in various industries are major factors driving market revenue growth.
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The report covers historical revenue and sales volume, and the data is further validated to provide a forecast market estimation of the market size and sales numbers for key regions along with types and end-user applications. Moreover, the report also includes macroeconomic factors and regulatory policies pertaining to the Augmented Reality and Virtual Reality industry for evaluation and predictive analysis.
Furthermore, the report includes an in-depth analysis of the competitive landscape. The segment covers a comprehensive overview of the company profiles along with the product profiles, production capacities, products/services, pricing analysis, profit margins, and manufacturing process developments. The report also covers strategic business measures undertaken by the companies to gain substantial market share.
The major companies studied in the report include:
Google LLC, Apple Inc., Sony Group Corporation, Microsoft Corporation, Lenovo, EON Reality, Samsung Electronics Co., Ltd., Sixense Enterprises Inc., Seiko Epson Corporation, HTC Corporation
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The report provides insightful information about recent mergers and acquisitions, product launches, collaborations, joint ventures, partnerships, agreements, and government deals.
Regional Segmentation:
Based on the geographical spread, the Augmented Reality and Virtual Reality industry is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East Africa. The regional analysis of the Augmented Reality and Virtual Reality market provides an insight into the regions expected to hold the largest share in the market. Additionally, the report provides valuable data about distribution, production, consumption patterns, export/import, and demand and supply ratio.
The report covers the following chapters:
- Executive Summary - The executive summary section of the report gives a brief overview and summary of the report
- Report Structure - This section gives the structure of the report and the information covered in the various sections.
- Customer Information - This chapter covers recent customers’ trends/preferences in the global Augmented Reality and Virtual Reality market.
- Trends and Strategies - This chapter describes the major trends shaping the global Augmented Reality and Virtual Reality market. This section highlights likely future developments in the market and suggests approaches companies can take to exploit these opportunities.
- Impact of COVID-19 - This section describes the impact of COVID-19 on the Augmented Reality and Virtual Reality market.
- Global Market Size and Growth - This section contains the global historic (2015-2019) and forecast (2019-2023), (2023-2025), and (2025-2030) market values, and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional Analysis - This section contains the historic (2015-2019) and forecast (2019-2023), (2023-2025), and (2025-2030) market values and growth and market share comparison by region.
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Along with these details, the report also covers the segmentation of the market based on types, applications, end-user industry, and others. Analysis of each market segment, along with projections up to 2027, is offered in the report. The report includes profitability, gross margins, global demand, sales volume, and growth prospects of each market segment.
Based on Type, the market is segmented into:
Type Outlook (Revenue, USD Billion; 2018–2028)
- Augmented Reality Type
- Hardware
- Software
- Services
- Virtual Reality Type
- Hardware
- Software
- Services
- Augmented Reality Type
Based on Applications, the market is segmented into:
Device Type Outlook (Revenue, USD Billion; 2018–2028)
- Augmented Reality Device Type
- Head-Mounted Displays (HMDs)
- Head-Up Displays (HUDs)
- Virtual Reality Device Type
- Head-Mounted Displays (HMDs)
- Gesture Control Device
- Projector and Display Wall
- Augmented Reality Device Type
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