The Global Augmented Reality and Virtual Reality Market Research Report published by Emergen Research has been formulated by analysis of key business details and extensive geographical spread of the Augmented Reality and Virtual Reality industry. The study offers comprehensive coverage of the qualitative and quantitative analysis of the Augmented Reality and Virtual Reality market along with crucial statistical data about the Augmented Reality and Virtual Reality market. The research study provides historical data from 2017 to 2018 and offers accurate forecast estimation until 2027. The report also profiles established and emerging players of the market, covering the business overview, product portfolio, strategic alliances, and business expansion strategies.
The Global Augmented Reality (AR) and Virtual Reality (VR) market size is expected to reach USD 237.80 Billion at a steady revenue CAGR of 35% in 2028, according to the latest analysis by Emergen Research. Growing digitization, increasing investments in AR and VR markets, rising demand for AR and VR in retail and e-commerce sectors, and surge in adoption of head-mounted displays in various industries are major factors driving market revenue growth.
The current COVID-19 pandemic is expected to have an effect on the growth of the Augmented Reality and Virtual Reality industry majorly attributable to the movement restrictions and impact on the supply and demand due to the lockdowns. The COVID-19 pandemic has affected several sectors of the global market, and the Augmented Reality and Virtual Reality sector is expected to feel the impact of the pandemic. The economic slowdown and dynamic changes in the demands will further affect the growth of the industry. The report covers the impact analysis of the COVID-19 pandemic on the overall Augmented Reality and Virtual Reality industry.
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Market Dynamics:
The report offers insightful information about the market dynamics of the Augmented Reality and Virtual Reality market. It offers SWOT analysis, PESTEL analysis, and Porter’s Five Forces analysis to present a better understanding of the Augmented Reality and Virtual Reality market, competitive landscape, factors affecting it, and to predict the growth of the industry. It also offers the impact of various market factors along with the effects of the regulatory framework on the growth of the Augmented Reality and Virtual Reality market.
The report covers the following chapters:
- Impact of COVID-19 - This section describes the impact of COVID-19 on the Augmented Reality and Virtual Reality market.
- Global Market Size and Growth - This section contains the global historic (2015-2019) and forecast (2019-2023), (2023-2025), and (2025-2030) market values, and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional Analysis - This section contains the historic (2015-2019) and forecast (2019-2023), (2023-2025), and (2025-2030) market values and growth and market share comparison by region.
- Segmentation - This section contains the market values (2015-2030) and analysis for different segments.
- Global Macro Comparison - The global Augmented Reality and Virtual Reality market comparison with macro-economic factors gives the Augmented Reality and Virtual Reality market size, percentage of GDP, and average Augmented Reality and Virtual Reality market expenditure.
- Supply Chain - The supply chain section of the report defines and explains the key players in the Augmented Reality and Virtual Reality industry supply chain.
- Product/Service Analysis - The product/service analysis section of the report describes the leading products/services in the Augmented Reality and Virtual Reality market along with key features and differentiators for those products/services.
- Customer Information - This chapter covers recent customers’ trends/preferences in the global Augmented Reality and Virtual Reality market.
- Trends and Strategies - This chapter describes the major trends shaping the global Augmented Reality and Virtual Reality market. This section highlights likely future developments in the market and suggests approaches companies can take to exploit these opportunities.
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Competitive Landscape:
Furthermore, the report includes an in-depth analysis of the competitive landscape. The segment covers a comprehensive overview of the company profiles along with product profiles, production capacities, products/services, pricing analysis, profit margins, and manufacturing process developments. The report also covers strategic business measures undertaken by the companies to gain substantial market share. The report provides insightful information about recent mergers and acquisitions, product launches, collaborations, joint ventures, partnerships, agreements, and government deals.
Key Companies Profiled in the Report:
Google LLC, Apple Inc., Sony Group Corporation, Microsoft Corporation, Lenovo, EON Reality, Samsung Electronics Co., Ltd., Sixense Enterprises Inc., Seiko Epson Corporation, HTC Corporation
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Augmented Reality and Virtual Reality Market Segmentation:
Type Outlook (Revenue, USD Billion; 2018–2028)
- Augmented Reality Type
- Hardware
- Software
- Services
- Virtual Reality Type
- Hardware
- Software
- Services
- Augmented Reality Type
Device Type Outlook (Revenue, USD Billion; 2018–2028)
- Augmented Reality Device Type
- Head-Mounted Displays (HMDs)
- Head-Up Displays (HUDs)
- Virtual Reality Device Type
- Head-Mounted Displays (HMDs)
- Gesture Control Device
- Projector and Display Wall
- Augmented Reality Device Type
Technology Outlook (Revenue, USD Billion; 2018–2028)
- Augmented Reality Technology
- Marker
- Markerless
- Virtual Reality Technology
- Non-Immersive
- Semi-Immersive
- Fully Immersive
- Augmented Reality Technology
Regional Segmentation;
North America (U.S., Canada)
Europe (U.K., Italy, Germany, France, Rest of EU)
Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
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